GoldieBlox toys are designed to keep girls interested in building by nurturing strong verbal and spatial skills and giving them the confidence they need to build amazing things.
For the first time ever, Goldie comes to life as an action figure! More than just a doll, her articulated shoulders, hips, knees and joints along with specially designed hands and feet are designed for action. With the included construction kit, kids learn how to build Goldie a 13’ zipline and send her soaring!
Ruby Rails is a software engineer and the best coder in Bloxtown. She loves to plan amazing coding parties for Goldie Blox and the rest of their best friends. At the parties, Ruby designs all kinds of things like apps, websites, and of course, her online custom couture shop, Sew Good. Ruby’s favourite way to make an entrance? In a parachute, of course! As she says, “I’m one-of-a-kind. I live every day by my own code.” Build and craft Ruby’s parachute and then watch her go! Her articulated shoulders, hips, knees and joints along with specially designed hands and feet are designed for action.